A playful campaign concept created for a children's jam range, combining illustration and storytelling to help brands connect with young audiences.

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The project includes a comic featuring a QR code linking to digital content, alongside poster and billboard designs. The aim was to create an engaging brand experience that extends beyond the product itself, encouraging children to interact with the story through colourful characters and imaginative worlds.

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Link to the comic: https://heyzine.com/flip-book/dace5ec698.html

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The campaign is designed to work across a variety of marketing touchpoints, including social media, websites, print materials, and in-store promotions. The storytelling approach could also be incorporated into packaging, interactive activities, mini games, or digital content, creating multiple opportunities for children to engage with the brand.